Transactions

Escape Cruz Deck Boat product line of Johnson Outdoors, Inc. have been acquired by Mobrik LLC MERTZ ASSOCIATES acted as advisor to Johnson Outdoors Inc. in providing an overview of strategic options, developing a marketing process, preparing offering materials, contacting potential purchasers, evaluating proposals and participating in negotiations.

• ESCAPE CRUZ DECK BOAT, Racine, Wisconsin, is one of four innovative boats in the Escape product line of recreational, electric motor boats sold for commercial and personal use.
   
• JOHNSON OUTDOORS, INC, Racine, Wisconsin, is a publicly held leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. Johnson Outdoors brands include: Old Town®, Ocean Kayak™, Carlisle Paddles, Minn Kota® trolling motors, Hummingbird® fishfinders, SCUBAPRO diving products and Eureka!® Tents, among others.
   
• MOBRIK, LLC, Grand Rapids, Michigan, is a privately held company offering contract manufacturing services for plastic processing. The owner has boat manufacturing experience and was interested in broadening the business to include a well-recognized marine product.